As the engine of data-to-information gets started, gigabytes and terrabytes of incomprehensible data give way to few bytes of
comprehensible, and useful information. Here are few of the direct and indirect benefits:
 
* New business opportunities coming to surface
* Opportunities for revenue generation becoming evident
* Cycle time from data-to-information shortened, especially when company people are trained in analyzing data.
* Need for changing company policy/objectives/strategies becoming evident
* Data-analysis-capability of the organization becomes immune to turnover of people
* Increased information-security because of in-house data-analysis